Late 19th - Vintage French Chromo Advertising Card - Au Bon Marché - Little Girls Feeding Birds - Paris Department Store Ephemera

The card's prominent title, 'La Grande Soeur,' translates to 'The Big Sister,' suggesting a heartwarming narrative of sibling care and shared moments. The accompanying text, 'Partage Du Goûter,' which means 'Sharing The Snack,' perfectly describes the tender scene unfolding before the viewer. Below this, the imprint 'Imp. Champenois & Cie Paris' identifies the prominent Parisian printer responsible for this high-quality color lithography. Such cards were highly collectible and served as charming promotional items for prestigious establishments like Au Bon Marché, one of the world's first department stores, known for its innovative marketing.

This particular chromo is a wonderful example of late 19th-century commercial art, blending advertisement with captivating storytelling. Its intricate details and rich color palette reflect the artistic trends of the era, showcasing the elegance and charm often associated with French print culture. It offers a glimpse into a bygone era of Parisian retail and daily life, celebrating simple joys and the artistry of early advertising.