Late 19th - Vintage French Advertising Card - Au Phénix Shoe Manufacturer Auxerre - Historical Ephemera - Collectible Trade Card

This is a charming Late 19th-century French advertising card, distributed by 'Au Phénix,' a shoe manufacturer located at '2, Rue du Temple, Auxerre (Yonne).' The front features a colorful illustration depicting a jester-like figure, possibly representing a chef or a seller, meticulously weighing ingredients on a scale while cooking over a pot. A curious caption at the bottom reads, '3 - Sel et poivre... Grave question.' which translates to '3 - Salt and pepper... A serious question.' This intriguing imagery likely alludes to the precise quality or balance offered by the brand.

The reverse side lists various types of footwear, including 'Brodequins feutre' (felt boots) and 'Bottes cuir ou drap boutons' (leather or cloth button boots), with prices in francs for children, ladies, and men. This card serves as an excellent piece of historical ephemera, showcasing period advertising and a glimpse into past retail practices from 'Maison de Confiance' (Trusted Establishment).