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Late 19th - Three French Chicory Advertising Cards - Hunting Themed Trade Cards - Chicoree Arlatte Cambrai Collectible Silhouettes

Late 19th - Three French Chicory Advertising Cards - Hunting Themed Trade Cards - Chicoree Arlatte Cambrai Collectible Silhouettes

Regular price €8,40 EUR
Regular price Sale price €8,40 EUR
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Vintage from the Late 19th century

Handpicked by Isabelle

Dimensions: 10x6.5 cm (3.9x2.6 in)

This remarkable set of three vintage French advertising cards, dating back to the late 19th century, showcases the esteemed Chicoree Arlatte brand from Cambrai. Each intricately designed trade card features striking black silhouette illustrations against a beautiful gold and soft blue landscape, capturing charming hunting scenes with a touch of humor. These collectible chromos were popular promotional items, distributed to customers to encourage brand loyalty and provide delightful visual stories. They offer a unique glimpse into the advertising practices and cultural aesthetics of the Belle Époque era in France.

The first card portrays a hunter, startled as a flock of partridges takes flight, with his dog nearby. The caption reads: 'Des Perdreaux ? Malheur Ils Me Surprennent Toujours !!'

The second card depicts the hunter and his dog in a field, with a crescent moon. Its humorous text states: 'Au Lieu De Me Regarder !! Cherche Faineant.'

The third card completes the narrative, showing the hunter talking to a woman. The accompanying caption says: 'N'avez Rien Vu ? Faites Excuse, Il A Volé Derrière !' Detailed gold accents on trees and ground add a luxurious glow.

These advertising cards are not merely historical ephemera but miniature art pieces. They represent a significant period in French commercial history, where companies like Chicoree Arlatte used appealing visuals to connect with their audience. Cambrai, a city in northern France, was home to this chicory producer, adding geographical context. The delicate coloration with bold silhouettes creates a distinctive aesthetic that remains appealing today. These cards are in good condition for their age, showing typical signs of vintage wear that attest to their authenticity.
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