Late 19th - French Military Uniforms Chromo Advertising Card - Casiez & Bourgeois Chicory - Intendance Remonte Antique Ephemera

This authentic Late 19th-century French advertising chromo set features two captivating illustrations of military uniforms. These historical trade cards, produced by Casiez & Bourgeois for their 'Chicorée Nouvelle' brand, offer a unique glimpse into the visual culture and commercial advertising practices of the era.

The first card, labeled 'Intendance,' portrays two French military officers. The prominent figure, donning a distinguished dark blue uniform with striking red trousers and a kepi, is depicted holding an official document, symbolizing the administrative duties of the Quartermaster Corps. A second, smaller figure stands slightly behind him, against a backdrop of period buildings and a subtle landscape, rendered with the characteristic textured detail of chromolithography. This card illustrates the crucial logistical aspects of the French army.

The second card, titled 'Remonte,' presents a majestic scene of a French military officer astride a proud brown horse. The officer, dressed in a similar blue uniform with red trousers and a formal shako, holds a sword, emblematic of his mounted service. The background of this card is a vivid metallic gold, which dramatically enhances the figures and highlights the theme of cavalry and horse remounts.

These cards were distributed as collectibles to promote chicory, a popular coffee substitute in France during that time, notably by Casiez & Bourgeois from Cambrai.