Late 19th - French Guérin-Boutron Chocolate Trade Card - Marlborough Song - Vintage Advertising Chromo - Paris Stores - Gold Medal 1889

This is a charming Late 19th-century French advertising trade card, also known as a chromo, for Guérin-Boutron chocolate. The colorful illustration on the front depicts a scene inspired by the traditional French folk song 'Marlborough s'en va-t-en guerre' (Marlborough is going to war), featuring elegantly dressed women, a parrot, and musical notation.

The reverse side of the card provides extensive promotional details for Guérin-Boutron, highlighting their 'CHOCOLATS DE QUALITÉ SUPÉRIEURE' (Superior Quality Chocolates). It proudly mentions 'MÉDAILLE D'OR D'EXPOSITION UNIVERSELLE 1889' (Gold Medal from the Universal Exhibition 1889), dating the card to after this event. The card also lists the company's 'USINE SPÉCIALE' (Special Factory) and 'MAGASINS DE DÉTAIL' (Retail Stores) in Paris, along with specific lyrics from the 'Marlborough' song, indicating this card is part of a larger 'Vieilles Chansons illustrées en 72 Sujets' (Old Songs illustrated in 72 Subjects) series.