Late 19th - French Advertising Trade Card - Phoenix Shoe Manufacturer Auxerre - Vintage Shoe Ad - Historical Ephemera - Collectible

This charming Late 19th century French advertising trade card promotes 'AU PHENIX' (To the Phoenix), a shoe manufacturer located at 2, Rue du Temple in Auxerre (Yonne). The front features a picturesque color illustration in an 18th-century style, depicting a group of elegantly dressed individuals enjoying a picnic outdoors. A horse-drawn carriage and a windmill are visible in the background, adding to the romanticized scene.

The reverse side of the card details the business as a 'MANUFACTURE DE CHAUSSURES COUSUES ET VISSÉES pour Hommes, Dames et Enfants' (Shoe Manufacturer, Stitched and Screwed, for Men, Women and Children), highlighting their commitment to quality and a 'MAISON DE CONFIANCE' (Trustworthy Establishment). It also presents an 'APERÇU DE QUELQUES PRIX' (Overview of Some Prices), listing items such as 'Brodequins feutre' (Felt ankle boots) for children at 0.80 and 'Espadrilles' for women at 0.75.

This piece of historical ephemera offers a glimpse into late 19th-century French commerce and social life.