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Late 19th - French Advertising Chromo Card - Humorous Child with Giant Hands - Vintage Parisian Department Store - Collectible

Late 19th - French Advertising Chromo Card - Humorous Child with Giant Hands - Vintage Parisian Department Store - Collectible

Regular price €7,20 EUR
Regular price Sale price €7,20 EUR
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🕰️ Vintage from the Late 19th century

🤍 Handpicked by Isabelle

📐 Dimensions: 12x8 cm (4.7x3.1 in)

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This is a charming French advertising trade card, likely a chromolithograph, from the renowned 'Maison de la Belle Jardinière' (House of the Beautiful Gardener). The front features an endearing illustration of a young child, humorously depicted with oversized hands wearing gloves. Below the illustration, the text reads: 'C'est pas les miens c'est les ceuss... du Sapeur !!!!' which translates to 'These aren't mine, these are... the Sapper's!!!!' This playful imagery was designed to capture attention and promote the department store.

The reverse side provides extensive details about the store, confirming its specialization in 'Habillement tout faits et sur Mesure' (Ready-made and tailor-made clothing) for both men and children. It lists several branch locations including Marseille, Lyon, Nantes, and Angers, in addition to its main Paris address at 2, rue du Pont-Neuf. References to the 1855 and 1867 Universal Expositions highlight the establishment's long-standing reputation and prestige during that era.

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