Late 19th - French Advertising Card - Chromo Trade Card - Paris Department Store Ephemera - Charming Child Figure - Antique Commercial Art

This charming Late 19th-century French advertising card, also known as a chromo trade card, features a playful illustration of a child dressed in a checkered Pierrot-like costume. The child is depicted mid-air, holding a sword and seemingly dodging a broom, with the caption '4. COUP ESQUIVÉ !' (4. DODGED BLOW!). The vibrant colors and gold background highlight the artistic style popular during the era. The card advertises 'MAGASINS DU NORD - 132 & 134, Rue Lafayette, PARIS.' (Stores of the North - 132 & 134, Lafayette Street, PARIS.), a Parisian department store.

The reverse side provides further details about 'AU NORD MAGASINS DE NOUVEAUTÉS' (TO THE NORTH DEPARTMENT STORE), located 'à L'Angle de la rue Lafayette & du Boulevard Magenta EN FACE LA GARE DU NORD PARIS' (at the Corner of Lafayette Street & Magenta Boulevard OPPOSITE GARE DU NORD PARIS).

The establishment proudly stated its commitment: 'Les Magasins du Nord ont comme principe absolu de ne vendre que des marchandises de Premier choix et d'Excellente Qualité, à des prix très réduits. Tout achat qui laisserait quelque regret est immédiatement remboursé.' (The Magasins du Nord have as an absolute principle to sell only goods of first choice and excellent quality, at very reduced prices. Any purchase that would leave any regret is immediately reimbursed.).

This piece of historical ephemera offers a fascinating glimpse into late 19th-century Parisian commerce and advertising strategies, making it a delightful collectible for enthusiasts of vintage French culture and graphic arts.