Late 19th - Auvergne Advertising Card - Vintage French Folk Dance Illustration - Melle Céline Mestre Trade Card - Châtel-Guyon Ephemera

This vintage advertising card, dating from the Late 19th century, showcases a charming illustration on its front. It depicts two men engaged in a lively folk dance, characteristic of the Auvergne region in France, with a picturesque village and mountains in the background. The title 'AUVERGNE' is printed at the top, emphasizing the regional theme. A handwritten inscription, 'Le Puy de Dôme', likely a personal dedication, adds to its unique character.

The reverse side functions as a trade card for 'Melle Céline Mestre,' a business located on 'Avenue des Bains' in Châtel-Guyon, Puy-de-Dôme. The establishment, named 'A LA VILLE DE PARIS' (To the City of Paris), advertised a variety of fashion items at a 'PRIX FIXE' (Fixed Price). Offerings included 'LINGERIE—BONNETERIE—LAINAGES—FOURRURES' (Lingerie—Hosiery—Woolens—Furs), along with 'CRAVATES—FOULARDS—GANTS—CORSETS' (Ties—Scarves—Gloves—Corsets). The store also specialized in 'Chemisettes—Fantaisies—Dentelles d'Auvergne' (Camisoles—Fancies—Auvergne Laces) and 'CHEMISES SUR MESURE' (Tailored Shirts), indicating a range of quality goods and custom services.

This piece of ephemera offers a fascinating glimpse into regional commerce and culture of the era.