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Late 19th - Antique Fancy Card - Victorian Era Motto Card - Unused Family Scene - Blank Space for Personalization - Collectible Ephemera

Late 19th - Antique Fancy Card - Victorian Era Motto Card - Unused Family Scene - Blank Space for Personalization - Collectible Ephemera

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Vintage from the Late 19th century

Handpicked by Vincent

Dimensions: 9x6 cm (3.5x2.4 in)

This late 19th-century fancy card, known as a 'carte à devise' or 'motto card,' features a charming monochrome illustration. The scene depicts a woman, likely a mother or teacher, engaged with four children. They are gathered around a prominent blank rectangular space, reminiscent of a blackboard or sign, which serves as the central focal point of the artwork. The woman holds a stick or pointer, directing attention towards this empty area, while the children eagerly observe, some seated on the floor, others standing.

These unique cards were designed with an intentional void, allowing for personalization by printers or shopkeepers. They could add their store names, advertising slogans, or inspirational messages, transforming a generic image into a bespoke promotional item or a heartfelt sentiment. This particular card, with its delightful depiction of interaction and learning, suggests it might have been used for educational establishments, family-oriented businesses, or to convey uplifting adages suitable for domestic settings. It offers a glimpse into Victorian-era marketing and social customs.
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