Late 19th - 3 French Advertising Chromo Cards by Jockey Club Shoemaker - Historical Military Flags and Soldiers - Vintage Ephemera

This lot presents three vibrant French advertising trade cards, also known as chromolithographs, from the 'Cordonnerie du Jockey-Club' (Jockey Club Shoemaker) located at 86, Rue de Richelieu in Paris. These charming cards were promotional items, likely given out with purchases of their 'Chaussures Perfectionnées' (Perfected Shoes), each priced at 'Prix unique : fr. 12.50' (Unique Price: 12.50 francs).

Each card features a detailed illustration of a French soldier holding a significant flag from different periods of French history. One depicts 'Le Nouveau Drapeau distribué à l'armée le 14 juillet 1880' (The New Flag distributed to the army on July 14, 1880), another shows 'Le Drapeau de la Garde Nationale de Paris (1830-1848)' (The Flag of the National Guard of Paris (1830-1848)) with 'Liberté Ordre Public' (Liberty Public Order) inscribed. The third card illustrates 'La Cornette Blanche d'Henri IV' (Henry IV's White Standard). These historical depictions offer a fascinating glimpse into France's past through military symbolism.

These vintage chromos are sought after by collectors of French ephemera and military history enthusiasts. Their beautiful imagery and historical context also make them perfect for creative projects such as junk journals, scrapbooking, or unique decorative accents. They represent a slice of late 19th-century Parisian commercial art and patriotic sentiment.