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1900s - Vintage French Biscuits Pernot Advertising Chromo - Automobile Family Trip Art Card - Early 20th Century Ephemera

1900s - Vintage French Biscuits Pernot Advertising Chromo - Automobile Family Trip Art Card - Early 20th Century Ephemera

Regular price €5,40 EUR
Regular price Sale price €5,40 EUR
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Vintage from the 1900s

Handpicked by Isabelle

Dimensions: 12x8.5 cm (4.7x3.3 in)

This exquisite vintage advertising chromolithograph from the early 1900s showcases a charming scene promoting Biscuits Pernot, a prominent French biscuit manufacturer, and their esteemed 'Suprême Pernot' product line. The detailed illustration depicts an early touring car, rich in authentic period detail, transporting a family on a delightful leisurely outing through a serene, green landscape. The open-top automobile is visibly laden with various travel items, including a distinctive birdcage positioned securely atop its roof, emphasizing a sense of journey or family vacation.

The pastoral scene captures the essence of the burgeoning automotive travel era at the turn of the 20th century. A large, green sign prominently features the 'Suprême Pernot' brand name, boldly declaring it 'Le Meilleur Des Desserts Fins' (The Best Fine Desserts), asserting the brand's premium quality. The artwork is characterized by its vibrant, period-appropriate colors and a finely detailed lithographic print, typical of sophisticated commercial art from this era. The bottom right corner denotes 'Automobile - 9,' suggesting this card was part of a larger, themed series.

This fascinating piece of antique ephemera offers a captivating glimpse into early 20th-century French societal culture, seamlessly combining the era's growing fascination with new technologies like the automobile with the widespread marketing of everyday consumer goods. Its overall condition exhibits minor signs of age, including subtle corner wear and slight, natural discoloration consistent with its considerable vintage nature. This collectible chromo serves as a remarkable testament to vintage advertising and the rich history of renowned French industrial brands.
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