1900s - 3 Vintage French Advertising Trade Cards - Chocolat Choquart - Malt Kneipp - Gasté & Martiré - Harlequin - Miller's Riddle

This collection comprises three vintage French advertising cards, also known as trade cards, featuring charming illustrations from the turn of the 20th century. These cards were typically distributed as promotional items, often collectible, providing a delightful glimpse into early French advertising and popular culture. They showcase a variety of themes and artistic styles prevalent during the era, offering historical insights into commercial art.

The first card depicts a pastoral scene with a miller and his donkey, set against a backdrop of rolling hills and a windmill. The miller, identified as 'le meunier sans souci' (the carefree miller), stands prominently. In the background, other donkeys suggest an industrious, rural setting. This card presents a classic riddle, indicated by 'cherchez la meunière' (look for the miller's wife), inviting the viewer to find a hidden element.

The second card features a dynamic, multi-panel illustration, linked to 'Chocolat Choquart.' It presents a sequence of four scenes depicting a lively, comedic struggle between two figures, in a style reminiscent of early comic strips. The figures, dressed in traditional attire, are shown in various stages of a confrontation, which could be part of a game or performance.

The third card showcases a romantic tableau starring 'Arlequin et Colombine' (Harlequin and Columbine), iconic Commedia dell'arte characters. Harlequin, in his distinctive checkered costume, kneels before an elegantly dressed Columbine, against the backdrop of a grand house and garden. The phrase 'où est Pierrot' (where is Pierrot) adds an intriguing narrative element, hinting at a love triangle or playful search, typical of Commedia dell'arte intrigues.