1900s - 2 Antique Liebig Meat Extract Advertising Cards - Vintage Trade Cards - French Advertising Ephemera - Rural Life Scenes

This lot presents two antique Liebig advertising cards, prime examples of the popular trade cards distributed by Liebig’s Extract of Meat Company. These historical pieces of ephemera from the 1900s promoted the brand’s meat extract, a widely used food product. Each card, likely part of a thematic series, features a vibrant chromolithographic illustration depicting idyllic rural life and daily activities, subtly connecting labor and sustenance with the product.

The first card portrays an agricultural scene with a man and a woman engaged in field work. Dressed in traditional peasant clothing, the woman holds a rake, while the man stands closely behind her, offering support. In the background, a child is visible across the field. A banner at the top displays 'Véritable Extrait de Viande Liebig,' translating to 'True Liebig Meat Extract.' Below the main artwork, 'Bon Appétit !' (Enjoy Your Meal!) is printed, alongside 'Voir au verso.' (See on Back.).

The second card depicts a moment of respite from agricultural toil. The man kneels, wiping his brow, indicating hard work. The woman is seated beside a hay stack, offering him a refreshing drink from a bottle. Nearby, a bundle rests on the ground. This card also prominently features the 'Véritable Extrait de Viande Liebig' banner and the encouraging 'Bon Appétit !' message, with the customary 'Voir au verso.' instruction for additional information.